Els superherois del comerç

Huge, double, extra, big, sophisticated, convenient, grande, tall, jumbo, ready-made, hot, iced, deep, delicious, famous, historic, brutal, satisfaying, invigorating, experience, high-quality, precious, honest, well-known, fresh, home-style, fast, quick, silent... sembla impossible tenir un negoci o un producte i obviar el que ens sembla una profundíssima cultura del màrqueting quotidià.